Nacre
A medspa template built around how patients choose a clinic: by concern first.
Role
Designer and builder
Team
Solo, AI-assisted
Timeline
2 days
Platform
Framer
Context
Medspas, aesthetic clinics and skin specialists, and the agencies that build their sites.
Note 1
My first template. Most of what I check for now, I learned on this one.
Problem
Patients start with a concern like fine lines or pigmentation, then compare price, downtime and sessions. Few medspa templates had a real CMS behind those choices.
Note 2
In my niche scan, only 43% of the listings had a CMS at all.
Decision
A page for every concern, linked to the treatments that help, with a facts grid on each treatment and a before and after slider bound to the CMS.
Note 3
Patients compare treatments the way they compare phones, so every treatment gets the same facts in the same order.
Outcome
Listed Oct 21, 2026. A legal pass removed "compliant", brand-name drugs and result percentages, and every sample figure is labeled as a sample.
Note 4
Fake ratings in a demo read as real. Each one now says "Sample".
What we cut
The original name, Aurelle, which another template already used.
Note 5
Checking the name first would have saved a rename. Now every name gets a search before the first screen.
Before and after
Note 6
A concern page beside the treatment it leads to.
Results
13
pages
6
linked CMS collections
1
before and after slider
Lessons
Demo content needs the same care as real content. If it looks like a claim, label it or cut it.